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five years and everything to show for it...
five years have gone by and noLove is still around... it may not be relevant in the grand scheme of things, but it is very relevant to the people involved... looking back at the first montages made and the evolution of noLove as a whole is humbling... it started as something with a purpose and it's purpose is the same... it's purpose became much stronger in my eyes the other day... the amount of posts/montages/wisdom wednesdays/picture updates/etc. has dwindled quite a bit over this past year... there are excuses for everything and i have said it before (and i'll say it again), excuses are for the weak... the bottom line is that i have not been very inspired by the skateboarding industry these days... there are some great videos/clips coming out all the time but they are mixed and mashed in between a lot of garbage... unfortunately, i focus a lot of my energy toward the garbage... it still pisses me off that anyone with a camera can get their shitty clips on the internet... they use their social media/youtube presence to promote their skateboard company... the use of social media has turned into abuse in skateboarding (just like all other industries)... noLove uses youtube to post videos... i only post videos that having a meaning... i don't like to just post something (any shitty clip that's lying around) to let everyone know we are still relevant... these videos also promote nothing but skateboarding... i rarely/never use peoples' names or afflilation in videos... it's about skateboarding, period. you put on a noLove video and you know it's skateboarding... not a shitty plug for another company... not an interview about shit... not a narcissistic selfie video... none of that... it's pure and simple real dudes skateboarding. when i revisited these thoughts of noLove, i realized that our purpose is to be simple... to show the fun of skateboarding... yea, shit gets serious sometimes and we push our limits... but that's part of the reality of skateboarding... you get inspired by spots and do things that you wouldn't normally do/want to do... another reason for our existence is to show the progression of our shredding... maybe it gets better or worse or faster or more tranny or whatever... it's just rad to see a bunch of doods live their lives' out on their skateboards... as you get older, it's harder to do it... life gets busier and the body hurts more... we know the pain and suffering it takes to get a trick... we no longer yearn for that feeling of landing a trick... but when we get one, we feel younger than we ever have... that's why we come back... that's why we can't stop... that's why we still skate... so thanks for joining us on our five year journey through the shit and joy... we haven't made a single dollar from skateboarding (and prolly never will), but we are here and happy as hell about it. peace and noLove...
wisdom wednesday
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